How to choose a life coach

A question I get asked fairly regularly is how do I choose a life coach.  Through my self-help book the Cracked Cocoon I identified a cycle of personal change that reflects the reflection stages that could inform a decision to get a life coach.  This framework helps people to gather their thoughts and consider why a coach might be useful to them.

  • Awakening
  • Awareness
  • Apathy & Anger
  • Acknowledgment
  • Acceptance
  • Aspiration
  • Action
  • Achievement

By no means is there a definite formula for this process but I do think that there are certain steps that you can take to help you make the decision.

  1. Think about why you want a coach. Is there a specific issue that you want to deal with or are you trying to find the answer to a question that you haven’t quite articulated yet?
  2. Considering the type of topics that you want to discuss will help you consider whether you want a male or female coach and whether you need them to have certain life or professional experiences.
  3. Do some online research. Lots of coaches have books, blogs, websites or social media pages that can help you to understand their persona and whether it might be a potential fit.
  4. Decide whether you want to have a virtual coach or a face to face coach.
  5. Look at your schedule to assess how much time you can and will set aside for your coaching sessions.
  6. Make contact with your potential coach(es) to find out about their processes and procedures. What are their fees, how do they manage intake and client induction*? (I always offer a half hour pre-coaching conversation to gauge whether there is rapport and whether it would be a compatible coaching conversation.  These are usually free of charge)
  7. Take some time to reflect on who is the best fit and look at their paperwork. Coaches should provide a framework for how they will work with you, a clear fee structure and clear booking, cancellation and payment policies.
  8. Now you’ve made your decision. Book your first appointment.

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